✅ Google Business Profile Setup Checklist

Make sure your local business shows up, stands out, and gets chosen.

🏁 Create or Claim Your Profile

• Go to google.com/business

• Sign in with a Gmail account

• Search your business to claim or create a new listing

• Choose the correct business category

📝 Complete Business Info

• Business Name (must match real-world signage)

• Address (accurate and consistent with website/local directories)

• Phone number (preferably a local number)

• Website URL

• Business hours (add special hours if needed)

• Service areas (for businesses that travel to customers)

🧭 Business Category & Attributes

• Primary business category selected (e.g., “Plumber”)

• Add secondary categories (if applicable)

• Add relevant business attributes (e.g., “Wheelchair accessible,” “Women-led”)

️🖼️ Add Photos & Branding

• Logo

• Cover photo

• Interior/exterior photos (if applicable)

• Product or service photos

• Team photos or behind-the-scenes

• Tip: Use high-quality images and upload regularly for freshness.

• Make sure your local business shows up, stands out, and gets chosen.

✍️ Business Description

• 750-character description added

• Focused on key offerings, location, and

• value proposition

• Include keywords naturally (but don’t stuff!)

️️Services or Products

• Add a list of services or products.

• Include descriptions and pricing if available.

• Categorize clearly for easy browsing

📣 Add Posts

Create a welcome or announcement post

Add weekly updates, offers, or event posts

Use CTAs (call, book, learn more)

️📥 Set Up Messaging (Optional)

• Enable direct messaging from your profile.

• Download the Google Business app to manage on mobile.

• Set up an auto-reply to acknowledge incoming messages

🌟 Collect & Respond to Reviews

• Ask customers to leave a review.

• Respond to every review (positive or negative)

• Flag inappropriate reviews if necessary.

• Tip: Set a goal for X reviews per month

📊 Track & Optimize

• Check insights weekly (search views, map views, actions)

• Monitor the top keywords you’re appearing for

• Tweak categories, posts, and images based on performance

🚀 You’ve Laid the Foundation—Now Keep Building

Your profile is now set up for success—but staying visible in local search takes consistency.

To keep growing your reach and staying ahead of competitors:

• Post updates weekly (offers, tips, events)

• Keep collecting and responding to reviews

• Refresh photos regularly

• Monitor insights and adjust based on what’s working

• Local visibility is a long game—but this checklist gets you started the right way.