AI Optimization Checklist
Posted on
AI Search
Posted at
✅ Content Clusters
Build pillar pages that cover broad topics in-depth.
Link all related blog posts, FAQs, and resources back to the pillar using clear, descriptive anchor text.
Create supporting assets such as how-to guides, case studies, explainer videos, calculators, and industry-specific resources.
Add structured data markup (FAQ, HowTo, etc.) so AI can interpret your content.
Keep content fresh with regular updates and refresh cycles.
✅ User-Generated Content (UGC)
Showcase customer reviews, Q&As, and testimonials on key service/product pages.
Use schema markup to format responses clearly for AI systems.
Highlight real-world examples of how customers use your product or service.
Monitor online communities (Reddit, Quora, forums) and contribute thoughtful, helpful answers.
Mention your brand naturally—avoid over-promotional language.
✅ Content Architecture
Use questions as headings (H2/H3) and follow with concise answers.
Include a dedicated FAQ section with proper schema markup.
Format for readability: short paragraphs, bullet points, and clear sub-sections that AI can easily parse.
✅ Technical Foundation
Implement structured data for all core schema types: Article, FAQ, Product, Review, Organization, Author.
Define each entity once (business, team members, products) with a unique
@idand reuse consistently across the site.Keep critical text and structured data server-rendered (not JavaScript-dependent).
Use JavaScript only for optional enhancements like animations or interactivity.
Test your site with JavaScript disabled—if key content disappears, AI models probably can’t read it either.
🚀 Next Step: Track Performance
Once your foundation is in place, monitor how AI tools interact with your content.
Track citations in Google’s AI Overviews.
Monitor referral traffic from AI-driven platforms like ChatGPT or Perplexity.
Keep an eye on engagement metrics—visibility is important, but quality traffic and leads are what drive growth.
