Case Study

Solo Real Estate Agent —
Personal Brand Growth Through Automation & Video

“As a realtor, having a strong and specialized marketing strategy is essential to my success. After interviewing several companies and reviewing multiple proposals, it quickly became clear that SOURCEsem stood out as the right choice.

Over the past few months, I've had the pleasure of working closely with Daria Nikolaeva and the SOURCEsem team. Their deep understanding of both technology and consumer behavior has been instrumental in helping me reach my target audience effectively.

Thank you again, SOURCEsem, for your outstanding support and expertise..”

“As a realtor, having a strong and specialized marketing strategy is essential to my success. After interviewing several companies and reviewing multiple proposals, it quickly became clear that SOURCEsem stood out as the right choice.

Over the past few months, I've had the pleasure of working closely with Daria Nikolaeva and the SOURCEsem team. Their deep understanding of both technology and consumer behavior has been instrumental in helping me reach my target audience effectively.

Thank you again, SOURCEsem, for your outstanding support and expertise..”

“As a realtor, having a strong and specialized marketing strategy is essential to my success. After interviewing several companies and reviewing multiple proposals, it quickly became clear that SOURCEsem stood out as the right choice.

Over the past few months, I've had the pleasure of working closely with Daria Nikolaeva and the SOURCEsem team. Their deep understanding of both technology and consumer behavior has been instrumental in helping me reach my target audience effectively.

Thank you again, SOURCEsem, for your outstanding support and expertise..”

Robert W. Founder of Now Realty

Client

Steve Grippi | Douglas Elliman | eXp Realty Luxury

Client

Steve Grippi | Douglas Elliman | eXp Realty Luxury

Client

Steve Grippi | Douglas Elliman | eXp Realty Luxury

Industry

Real Estate

Industry

Real Estate

Industry

Real Estate

Projects

Linkedin Automation, YouTube set up and video editing and optimization, Content creation, CRM

Projects

Linkedin Automation, YouTube set up and video editing and optimization, Content creation, CRM

Projects

Linkedin Automation, YouTube set up and video editing and optimization, Content creation, CRM

Intro

A solo real estate agent based in Orange County, focused on residential and investment properties. The client wanted to build a personal brand, attract more buyer and seller leads organically, and stay top of mind with their growing audience — without spending hours daily on social media.

Challenge

Before working with SOURCEsem, the agent faced a common problem:


  1. Inconsistent posting on LinkedIn and YouTube.

  2. Unorganized system for managing new contacts or follow-ups.

  3. Missed opportunities because of lack of automation and content strategy.


He wanted a system that could automatically grow their audience, showcase their listings and market insights, and turn that visibility into conversations and clients.

What We Did

What We Did


1. LinkedIn Automation & Personal Branding


  • Set up a complete LinkedIn automation system to grow local connections (homeowners, investors, referral partners).

  • Automated personalized messages and follow-ups to convert new connections into leads.

  • Scheduled posts and engagement tracking to keep visibility consistent.


2. YouTube Channel Setup & Optimization


  • Built a new branded channel with optimized titles, descriptions, and tags

  • Created playlists and edited videos of property tours and real estate tips

  • Designed custom thumbnails and end screens to boost clicks and retention.


3. CRM organization & Automation


  • Organized new investor leads in a CRM system

  • Automated follow-up emails and text sequences for inquiries and new subscribers.

  • Added reminders and task tracking for client follow-up and nurturing.

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