Case Study
Local Real Estate Agency
A real estate agency serving the Santa Barbara area, specializing in residential listings and investment properties. The client wanted to improve local visibility, capture more buyer/seller leads, and create a stronger follow-up system to convert those leads into appointments. And create marketing materials.
Challenge
Now Realty
Before partnering with SOURCEsem, the client faced three challenges:
Google visibility — no optimized Business Profile and not showing up in local searches.
Follow-up system — They wanted to automate their follow-up without adding more manual work for their agents.
Marketing materials — Needed marketing materials creation
Process
Google Business Profile Setup & Optimization
Created and verified the profile from scratch
Optimized categories, services, and descriptions with local keywords
Added professional photos, FAQs, and weekly posts
Implemented review request workflows and insights tracking
Google Local Ads (Top of Page Visibility)
Launched geo-targeted Local Services Ads for “Realtors near me” and “homes for sale in [City]”
Set up call and lead form tracking for measurable ROI
Optimized ad copy and bidding weekly for best placement and conversion
KVCore Email Campaigns & Automations
Designed and launched automated drip campaigns for buyers and sellers
Set up lead routing and nurture sequences directly within KVCore
Integrated follow-up texts and emails to respond instantly to new leads
Landing Page Design & Lead Funnels
Built custom property landing pages with high-converting CTAs
Integrated forms with KVCore for instant capture and tagging
A/B tested page layouts for improved conversion
Marketing Materials Design
Designed a branded presentations to help agents close more deals
Created Marketing materrials for listings and events
Delivered editable templates for ongoing use in client meetings
"Daria is a class act and she knows the online marketing space inside out. If you are looking for someone who knows how to leverage online apps and tools to bring your business to the next level, you will be happy you hired SOURCEsem.."
Robert Warner
Founder of Now Realty
