Case Study

Local Real Estate Business

“Daria is a class act and she knows the online marketing space inside out. If you are looking for someone who knows how to leverage online apps and tools to bring your business to the next level, you will be happy you hired Source SEM.”

“Daria is a class act and she knows the online marketing space inside out. If you are looking for someone who knows how to leverage online apps and tools to bring your business to the next level, you will be happy you hired Source SEM.”

Robert W. Founder of Now Realty

Client

Now Realty | eXp Realty

Client

Now Realty | eXp Realty

Client

Now Realty | eXp Realty

Industry

Real Estate

Industry

Real Estate

Industry

Real Estate

Projects

KvCore, Email Campaign, Markerting Materials, Event organization and promotion, Google Business Optimization, Google Local Ads

Projects

KvCore, Email Campaign, Markerting Materials, Event organization and promotion, Google Business Optimization, Google Local Ads

Projects

KvCore, Email Campaign, Markerting Materials, Event organization and promotion, Google Business Optimization, Google Local Ads

Intro

A small real estate agency serving the Santa Barbara area, specializing in residential listings and investment properties. The client wanted to improve local visibility, capture more buyer/seller leads, and create a stronger follow-up system to convert those leads into appointments. And create marketing materials.

Objective

Before partnering with SOURCEsem, the client faced three major challenges:


  1. Low Google visibility — no optimized Business Profile and not showing up in local searches.

  2. No consistent follow-up system — leads from their website and social channels were slipping through the cracks. They wanted to automate their follow-up without adding more manual work for their agents.

  3. Outdated marketing materials — their sales presentation didn’t reflect their brand quality or current listings.

What We Did

What We Did


Google Business Profile Setup & Optimization


  • Created and verified the profile from scratch

  • Optimized categories, services, and descriptions with local keywords

  • Added professional photos, FAQs, and weekly posts

  • Implemented review request workflows and insights tracking


2. Google Local Ads (Top of Page Visibility)


  • Launched geo-targeted Local Services Ads for “Realtors near me” and “homes for sale in [City]”

  • Set up call and lead form tracking for measurable ROI

  • Optimized ad copy and bidding weekly for best placement and conversion


3. KVCore Email Campaigns & Automations


  • Designed and launched automated drip campaigns for buyers and sellers

  • Set up lead routing and nurture sequences directly within KVCore

  • Integrated follow-up texts and emails to respond instantly to new leads


4. Landing Page Design & Lead Funnels


  • Built custom property landing pages with high-converting CTAs

  • Integrated forms with KVCore for instant capture and tagging

  • A/B tested page layouts for improved conversion


5. Marketing Materials Design


  • Designed a branded presentations to help agents close more deals

  • Created Marketing materrials for listings and events

  • Delivered editable templates for ongoing use in client meetings

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