Baby Hair
eCommerce Hair Care Products
Web redesign + rebuild (UX/UI) + WordPress/WooCommerce development + advanced product variations + on-page SEO + hair quiz + spin-to-win lead capture + vendor portal (bulk ordering) + payment platform setup and more.
Bre Hayward
Founder of Baby Hair
Testimonials
"I wanted to take a moment to express my gratitude for the exceptional services provided by your company. Working with you has been nothing short of outstanding. From the initial consultation to the final deliverables, the level of professionalism and expertise displayed by your team has been truly impressive. You took the time to understand our unique needs and tailored your solutions accordingly. The impact of your work on our business has been remarkable. Our website's redesign and optimization have significantly improved user experience and conversion rates. Your SEO strategies have boosted our online visibility, resulting in a noticeable increase in organic traffic. What sets your company apart is your unwavering commitment to excellence. You consistently delivered on time and exceeded our expectations. Your attention to detail, innovative approach, and transparent communication have made this partnership a success. I wholeheartedly recommend your services to anyone seeking top-notch digital marketing solutions. You have not only met our goals but also helped us surpass them. Your company's dedication to our success has been truly appreciated. Thank you once again for your outstanding work. We look forward to continuing this fruitful partnership and achieving even greater milestones together."
Project Overview
Baby Hair wanted to elevate their online store experience, increase conversion rates, and build a more scalable system for both direct-to-consumer shoppers and wholesale buyers. The existing website needed a stronger foundation: clearer user journeys, better product discovery, improved search visibility, and a store setup capable of handling complex product options without confusion.
SOURCEsem redesigned and rebuilt the website on WordPress with WooCommerce, optimized pages for on-page SEO, introduced gamified experiences to grow the email list, and created a vendor portal to support wholesale bulk purchasing. We also implemented advanced product variation logic and set up the payment platform to ensure a smooth, reliable checkout experience.
Key Challenges
The existing site experience needed a modern, conversion-focused redesign and cleaner navigation
Shoppers needed faster product discovery and more guidance choosing the right products
The store required advanced product variations (options, attributes, and rules) without creating a confusing buying experience
Email/SMS list growth needed a more engaging lead capture strategy than standard pop-ups
Wholesale purchasing needed a streamlined, professional flow for bulk orders
Checkout needed reliable payment platform setup and testing to reduce friction and abandoned carts
On-page SEO fundamentals needed tightening to support long-term organic visibility
Engagement Summary
SOURCEsem delivered a full-funnel eCommerce upgrade, including:
Website redesign + rebuild to modernize the brand and improve conversions
WooCommerce enhancements, including advanced product variations (attributes, options, and product structure)
Payment platform setup + checkout optimization for a smoother purchase experience
On-page SEO across collections and product pages (metadata, headings, internal linking, crawlable structure)
Gamification: interactive hair quiz with personalized product recommendations
Spin-to-win lead capture to incentivize email signups and improve remarketing performance
Vendor portal for approved wholesale buyers to purchase products in bulk and reorder easily
Strategy & Execution
1) Redesign the storefront for clarity and conversion
We rebuilt the experience to reduce friction in browsing and checkout—cleaner navigation, stronger product presentation, and a clearer path to purchase.
2) Build a scalable product catalog structure
We set up advanced variations inside WooCommerce so customers can easily choose the right product options without confusion—supporting a better shopping experience and cleaner inventory/product management behind the scenes.
3) Create interactive experiences that guide shoppers and grow the list
Hair quiz + product suggestions to help customers find the right products faster
Spin-to-win incentive capture to turn visitors into subscribers and future buyers
4) Enable wholesale growth without complicating consumer shopping
We developed a vendor portal that allows, user registration, bulk purchasing for approved buyers—supporting B2B expansion while keeping the consumer storefront simple.
5) Ensure checkout reliability with payment setup and testing
We implemented the payment platform setup and validated the checkout flow to reduce friction, improve trust, and minimize drop-off.
Results & Impact
A modern WooCommerce website built for conversion and growth
Improved product selection experience through advanced variations and better product organization
Higher-quality lead capture and list growth through gamified incentives
Better product discovery and customer confidence via quiz-driven recommendations
Streamlined bulk ordering and repeat purchasing through a dedicated vendor portal
A stronger on-page SEO foundation to support long-term organic traffic growth
A smoother, more reliable checkout experience through payment platform setup and optimization