Case Study
Independent Real Estate Broker —
Full Digital Brand Build with MLS Integration
Intro
An independent real estate broker serving the SF Bay Area, specializing in residential listings and investment properties. The broker wanted to build a luxury website for a seamless experience for buyers exploring available homes.
Challenge
The client had no modern website or centralized platform for property listings. Most leads came from referrals
He needed:
A custom MLS-integrated website to display live listings.
Built-in lead capture forms and property alerts.
Professional sales presentations and marketing materials to strengthen the brand for both buyers and sellers.
1. Website Design & MLS/IDX Integration
Designed and developed a modern, mobile-optimized website using MLS/IDX feed integration for real-time property listings.
Added advanced search filters, neighborhood pages, and “featured property” sections.
Created lead capture pop-ups and contact forms connected directly to the broker’s Constant Contact CRM.
Set up automated listing alerts and email notifications for new properties matching user preferences.
Created Email Campaigns
3. Sales Presentation Design
Created branded digital and print presentations for listing appointments.
Designed templates that showcased property data, testimonials, and marketing strategy.
Ensured presentations aligned with the website’s branding and message.
4. Marketing Materials & Brand Assets
Developed custom icons, color palette, and typography for a cohesive visual identity.
Created editable templates so the broker could easily update new listings and promotions.